Services, Experiences and Innovation

Services, Experiences and Innovation

Whilst innovation has traditionally focused on manufacturing, recently research surrounding service innovation has been flourishing. Furthermore, as consumers become ever more sophisticated and look for experiences, a research field investigating this topic has also emerged. This book aims to develop an integrated approach to the field of experience and services through innovation by showing that it is necessary to take several factors into account. As such, it makes a substantial and compelling contribution to the interdependencies between innovation, services and experience research.

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Author
Publisher Edward Elgar Publishing
Release Date
ISBN 1788114302
Pages 360 pages
Rating 4/5 (01 users)

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