When you first start out creating a blog, it’s hard to imagine that it can become an Empire. Most of us have these dreams of running an Empire blog, but with so many obstacles to go through, over and under and around. One would believe that there is no light at the end of the tunnel. Dreams keep us alive and keep us going and striving for what we want. A strong desire to achieve and a hatred for failure keeps us piercing forward to grab trophy reward.
Running a blog can be a satisfying experience especially if it’s a blog that teaches. But before we can go about teaching we need to figure out just how to build it and what platform were going to be on. Let’s look at a few things that we need to discuss in order to build our Empire blog.
Most people would like to have a blog that has a dot com name rather than the name of the actual provider i.e., WordPress, Blog, etc. This is where domain name registration comes in at, you simply register a domain for about $12 bucks a year and reroute (DNS) that domain name to your hosting company. For those that don’t know what (DNS) is; Domain Name System is the way the distributed naming system for computers and services. It translates IP Addresses with domain names.
You can actually run a blog from an entirely free service and never have to worry about hosting your blog. However, it’s a sense of professionalism and trust in blogs that are hosted with their own dot com name and running from an independently hosted servicer. I would recommend getting a hosting company to host your blog, one that is friendly for your blogging platform. If this is not your area of expertise, there are video tutorials that will help you through the process step-by-step.
Free Platforms Like WordPress
Again I can see you asking; how do I blog? Well, there are a few free blogging platforms on the Internet like blogger, Tumblr, blog, Jux, WordPress, Posterous Spaces and Weebly. Some are better than others and to pick one is usually a matter of your personal preference. However, I’ve used a couple of them and would most definitely recommend WordPress because of its versatility and functionality. There are a few sites that are offering video tutorials that tells you everything you need to know about WordPress from set up, themes, plug-ins, affiliate marketing and much, so I wouldn’t worry to much about knowing what to do here.
Use Headlines Effectively
Imagine writing the best article you ever wrote in your life, only to have absolutely no one read it. Most of us never really think that the title is that important. We usually relate the title to something that has to do with the article and by far, that is the way to go. However, you need to make it compelling enough for your reader so that they will actually click on it to engage in your article. Before you formulate your headline, do a keyword search to find out how many competing websites are targeting those keywords; you can use phrase like “How Do I Blog?” Try to look for fewer websites that are actually targeted your phrase. If you have 900 million websites targeting a particular keyword or phrase, it’s extremely hard if not impossible, being new at blogging that you’re actually going to move up to the top of any search engine.
Have a Great Blog Design
When you first design your website, try to make an appealing website because you want people to not only read your content but indulge in the appearance of your website as well. I’ve been to some websites that look horrible and it doesn’t take me long to move on to another website. Most websites that are disgusting in appearance only holes a person’s interest for three seconds or so. Not a lot of time to read any content so you get the drift at this point don’t you?
Leverage Social Media
Social media is a very big deal these days, just look at the young kids walking around with their cell phones crossing the street looking down and never look up. Most of them are texting or chatting on Facebook or some other social network media. When you start targeting Facebook and other social network media such as Pin, Tweeter, LinkedIn and others. Try not to just overwhelm them with all sorts of marketing. Remember, most of these people are your friends and family and they going to simply ignore your post. A post here and there of interest will get them moving along the way, and it will also get them to like your website and start promoting it on their wall.
Identify Your Niche
Discover what your interest are and what you would enjoy writing about. This is nothing worse than having to write about something you can’t stand. If you choose a topic that you don’t enjoy, you’re not going to write very much, and as a matter of fact, you’re going to fizzle out in about three months. A blog is nothing more than a diary and needs continuous updates. For some of us, we were little kids and we had a little diary that every day we would write something in it. Well, your blog is nothing more than just that. Except for, you can choose to write things in it every day or every week but whatever schedule you put yourself on, make sure it’s consistent.
Now that you found your passion it’s time for you to do some Keyword Research. There’s really no point in writing without targeting keywords that people are not searching on. Use a search engine like Google and target a particular word. Google has a keyword tool that you can use to target particular words or phrases. These will tell you just how many people are searching on those keywords. From there, you need to determine how many websites actually have those keywords. It’s not very hard to do from this point all you need to do is put your keyword or phrase in quotes and that will tell you just how many websites actually have those keywords. Find keywords that average around 50,000 searches per month which is a little over 1600 searches a day on that particular keyword. If you only get 10% traffic to your website, that’s 166 potential customers per day; that’s a great start.
No links, no visibility. It’s great to write good content and wish that everyone will just find it. But the truth is, you must have authority websites link to your site in order for your reading to find you. The way to go about doing this is to find yourself some good article directories and start writing to become an expert in your niche. You can also use other blog sites that do not restrict the links and link back to your own website or article. To find yourself high ranking article websites just type in Google “high ranking article directories” and it should come back with a list of the top 50 article directories. This will give you a good starter as you sort your order by page ranking so that you know which ones rank at the top. Pick yourself a good starting point like let’s say, five ranking. Anybody under five you will just ignore and use any authority website that has a ranking of five or above.
This may not seem like a big deal but blog comments go a long way to link back to your website. If you align yourself with a good high ranking blog that permits you to enter your signature as a blog link back to your site, then you’re in business. As you become more of an expert on that blog, people will start to follow those links right back to your site. Not only that, the search engines will also follow those links and you will get a higher ranking on the search engines. So every chance you get try to increase your blog comments.
A Weber seems to be the big honcho an email responding services. I believe they cost around $19 a month or something along those lines. However, an email list is extremely crucial to your blog. There’s nothing better than having an email list of subscribers that are interested in exactly what you have to offer. Once you become an authority in your area, your subscribers are interested in what you have to say and the offers you make to them. Now, don’t always put out something that cost them money you have to give them good free stuff as well. The problem here is setting up an auto responder that has substance. Again, you can’t just spew all out junk, you generally have to offer something of value, like let’s say a free e-book or some educational information that has to do with your blog.