Content Writing – The Writer Behind the Content

Content Writing is a fairly new job profile that involves a person to physically create or write creative content on a fair variety of topics. Although when a person describes himself or herself as a ‘content writer’ it is not a descriptive job title encompassing what the writer does. Content Writing requires the writer to ‘wear a lot of hats’ that go with the job of writing content. But content writing has to do more with preparing

Define content writing is not easy and the definition itself may not do justice to the details the term itself entails. However, we can try to give some perspective to the job description of a Content Writer.

As most Content Writers use the Internet and provide online content under various circumstances, invariably content writing refers to online writing or content that is used online on the web for various purposes – web pages, portals, blog columns, e-zines, new sites, references etc. Hence, basically content writers are ‘online journalists’.

As said earlier, a Website Writer is many things to many people but there are common underlying elements that are shared. They can be full-time employees, part-time contractors or freelance writers. A Content Writer’s profile includes a lot of skills required to fulfill the job capabilities and requirements – be an expert on the subject, a reporter, a comedian, a salesperson, advertising professional, and many more. In addition, some writers are SEO (search engine optimization) and HTML experts; they are the filters and amplifiers that project the voice of the business out the world and they know the effectiveness of keywords that are the “key” contributors to the success of web content. These are the elements that improve the interaction of the web audience.

Besides these basic functions, the job profile of a content writer involves specific skills that may be innate but require coordinated efforts.

Researching – it is the foundation of good content writing.

All content writers need this basic qualification and skill in order to achieve success and stand head above shoulders over the ‘rest of the crowd’. There are people who go by the tag of ‘content writers’ but largely rehash content or use “tricks” to post content which they claim to be original. A good content writer is first a researcher, then a writer because not matter what the ‘subject of the matter is’, adequate background research is necessary to present the information is precise, current and creative.